Having transformed into an industry leader in design, quality and technology, Kia has reached historic heights by J.D. Power recognized them as the highest scoring auto brand in its 2016 Initial Quality Study out of 33 brands in the United States. Kia’s rise to the top was driven by segment leading performances by the Sportage and Soul, while, Rio, Forte and Sorento all ranked in the top three of their respective categories. Not only is this amazing recognition for Kia but it is also the first time in 27 years J.D. Power has awarded a non-premium brand the number one spot.
For those of you, that have no clue what the IQS entails, here’s what you need to know. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. While the national average of PP100 is 105, Kia scored an 83, 22 points better than the national average. IQS analyzes responses form new owners in 26 different segments ranging from driving experience to engine and transmission performance, and to a board range of quality related problems.
The 2016 Soul won the Compact Multi-Purpose Vehicle segment. The Soul shuffled standard and optional equipment this year, introduced a new Designer Collection option, and offers new collision-avoidance technologies. The 2017 Sportage is the top-ranked model in the Small SUV segment. What sets the Sportage apart from other small SUV is its unique redesign, must-have technology features and new collision-avoidance technologies.
“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation. As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.” – Michael Sprague, Cheif Operating Officer at Kia Motors America